Deslyn Chia
As part of a university collaboration with the Australian Business and Community Network (ABCN), my team developed a refreshed communication strategy to enhance engagement, visibility, and mentor recruitment for the Accelerate scholarship program a three-year initiative supporting high-potential students from disadvantaged backgrounds.
Our proposal included:
Launching a Facebook community to connect scholars and alumni
Redesigning EDM templates with stronger storytelling and calls to action
Producing short-form interview videos that showcased the life-changing impact of mentorship
The project aimed to strengthen ABCN’s digital presence, foster long-term community connections, and inspire greater support from business partners and mentors.
A downloadable PDF version is available here.
