Deslyn Chia
Deslyn Chia
#StrangersNoMore Campaign
#StrangersNoMore Campaign Pitch - Ultimate Travel x Never Strangers
The #StrangersNoMore campaign was developed for Ultimate Travel to explore how travel can foster emotional connection, belonging, and shared experiences among young travellers. I wanted to create a concept that went beyond destination marketing, focusing on why people travel, not just where.
By imagining a collaborative campaign with Never Strangers, the campaign positions travel as a transformative social experience, where strangers become lifelong friends.
The slide deck below includes a strategic overview, visual moodboard, and platform-specific marketing assets designed to bring the campaign to life across digital channels.
Downloads & Image Credits
You can download the full campaign PDF here, with all hyperlinks & visuals included
Credits: Some images used in this project were sourced from the Never Strangers Instagram page (@thisisneverstrangers)